The vast majority—80%—of consumers aged 20-40 in the US and the United Kingdom believe total privacy in the digital world is a thing of the past, and nearly half (49%) said they would not object to having their buying behavior tracked if it would result in relevant offers from brands and suppliers, according to a new Accenture study of more than 2000 consumers. Nearly two-thirds of the respondents said that when they are physically in a store, they would welcome text messages from that retail...